From global household names to UK small businesses, the results tell the same story. Every number on this page is independently sourced and verified with a link to the original research.
Why does this matter for your business? The companies below range from global enterprises to local UK businesses. The common thread across all of them is exactly the same problem you have right now — customers visiting their website and leaving without getting an instant answer. A chat assistant fixed that. Here is exactly what happened when they installed one.
These brands invested in chat assistants years ago. The results they achieved explain exactly why the technology is now available to businesses of every size.
Bank of America launched Erica in 2018. It now handles over 2 million customer interactions every single day across 50 million users — saving the equivalent of 11,000 staff members' daily workload. Erica resolves 98% of enquiries without any human involvement, answers over 700 types of questions and is now cited as the primary reason Bank of America's mobile app ranks as the most satisfying of any national US bank by J.D. Power.
Read the official Bank of America press release ↗Sephora deployed an AI chat assistant across their website, app and Facebook Messenger trained on product data, beauty advice and purchase history. The assistant handles personalised recommendations, shade matching, skincare routines, loyalty queries and order tracking around the clock. The results were a 25% increase in app engagement and a 15% lift in overall sales — with customers citing immediate, personalised support as the reason they returned.
Read the full DigitalDefynd case study ↗H&M built a Virtual Assistant trained on 10 million historical support tickets, real-time inventory and their brand guidelines. The assistant handles everything from order tracking to outfit suggestions, works in 32 languages and routes frustrated customers to human agents automatically. A Nordic pilot delivered a 24% click-through-rate uplift before full rollout. It now processes millions of conversations monthly so staff can focus on meaningful customer interactions rather than repetitive queries.
Read the full DigitalDefynd case study ↗You do not need a global budget to see results like these. These businesses are much closer to yours in size and their results are directly relevant to what a chat assistant can do for you.
They had a website, customers visiting it and enquiries being missed. A chat assistant changed that. Get in touch and we will show you exactly what it looks like for your specific business — completely free, no obligation.